Made In Asia is a show dedicated to Asian culture and leisure held at Brussels Expo each year. Programme: martial arts, cooking, origami, traditional games, bonsai cultivation, cosplay, karaoke, anime screenings, video game consoles, manga, figurines and clothing shops, ... In previous editions, an important aspect of Japanese culture was not represented: arcade games. This year the doubled exhibition area allowed organizers to fill this gap.
Made In Asia 3 (March 18-20, 2011) occupied the entire Hall 8 and the Patio for a total area of 10,200 sqm. The Creativa was taking place simultaneously in Hall 4. The entrance ticket for any of the two shows gave access to both.
So we were exhibiting there with a booth of 24m in length on which we placed 19 arcade cabinets. Several game genres were represented: fighting, shooting, racing, shoot'em up, sport and puzzle.
Hyper Street Fighter II tournament
On Saturday, an Hyper Street Fighter II tournament was held with many prizes to win provided by Made In Asia, PlayerOne and Arcade Belgium. Organization of the tournament was handled by our friends at Player. Iori won the tournament in style.
BlazBlue Continuum Shift tournament
On Sunday, it was the turn of BlazBlue Continuum Shift and the chance to see the best fighters compete.
Our neighbours of DDR Belgium had a great success with a Japanese DanceDanceRevolution Extreme machine.
Games
Our stand was full packed the whole weekend with all games being played without interruption. Saturday was the busiest day with queues of people in front of each machine. This proves that arcade games are still very popular not only to nostalgic people but also to the younger generation. To our surprise, many visitors had never had the chance to touch a joystick before (we feel old). Note that Made In Asia 3 has attracted more than 16,000 visitors, which confirms its growing success.
Text / pictures: Sophie & Nomax.
All rights reserved.
17 May 2023
La 90's
WEX
Marche-en-Famenne
Party
20-21 May 2023
Comic Con Brussels
Tour & Taxis
Brussels
Convention
28-30 May 2023
SEA Expo 2023
Riyadh Front ECC
Riyadh
Amusement trade show
7 June 2023
Park Avenue Open Day
Electrocoin
London
Amusement trade show
13-16 June 2023
IAAPA Expo Asia
Marina Bay Sands
Singapore
Amusement trade show
25-29 June 2023
Bowl Expo 2023
Orange County CC
Orlando, FL
Amusement trade show
8-9 July 2023
Geek Nation
Lotto Mons Expo
Mons
Convention
14-16 July 2023
Brussels Challenge
Tour & Taxis
Brussels
Videogame tournament
21-23 July 2023
PA&A Expo 2023
WTC Metro Manila
Pasay
Amusement trade show
22-24 September 2023
Made in Asia Fall
Brussels Expo
Brussels
Manga convention
2-3 September 2023
Comic Con Antwerp
Waagnatie
Antwerpen
Convention
10 September 2023
Spa Asia 2023
Circuit
Spa-Francorchamps
Car meeting
25-28 September 2023
IAAPA Expo Europe
Messe Wien
Vienna
Amusement trade show
30 September-1 October 2023
GameForce Belgium
Brussels Expo
Brussels
Videogame convention
7-8 October 2023
GameForce NL
Jaarbeurs
Utrecht
Videogame convention
24-26 October 2023
TAAPE
Impact
Bangkok
Amusement trade show
4-5 November 2023
Comic Con Brussels
Tour & Taxis
Brussels
Convention
13-17 November 2023
IAAPA Expo 2023
Orange County CC
Orlando, FL
Amusement trade show
15-16 November 2023
FAE 2023
The NEC
Birmingham
Amusement trade show
trade only
trade / public days
public event